Why A Personal Trainer Requires A Professional Website

Most people that are in business today understand why it is so important to have a website to represent their business. It is a standard, one that people expect when they are searching for different products and services on the Internet. If a person is searching for a personal trainer, and you do not have a website, it will not be possible for them to find you. Although you could have advertisements in the Yellow Pages, and traditional places such as classified ads, a business website is exactly what you need in order to generate sales. It is also important to make sure that the website that you are using is professionally designed. Here are a few tips on how to find the right company for the job, and also how to showcase your business on this website.

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Why A Professional Website Is So Important

The reason that having a professional website is of utmost importance is because it builds credibility. If you have ever been to a website that looks as if a child designed it, or one that looks like it is from a free WordPress theme site, you are immediately going to click away. The website that you use should be designed by a company that understands how to showcase the products or services of any type of business. They can work directly with you, helping to create the exact vision of what you see as a website that will represent your personal training business.

What Should You Have On Your Website?

There are three specific things that you must have on your website if you are marketing your self as a personal trainer. First of all, it should have information about you, your background, and of course your picture and contact information. Second, there should be articles that talk about the type of work that you do with your clients. This will give them a general idea of what to expect. Finally, there must be several videos that are created by you, showing potential clients how you operate.

Once you have put everything together, it should look fantastic, especially if you have worked with a professional company. These are businesses that are able to create trust with those that arrive because of the layout, graphics, and overall design. Once you have added all of your personal information, along with your articles and videos, you will be ready to start taking orders. You may soon find yourself busier than you have ever been simply because you now have a professional website presence. Please visit us a website that we have recently developed for an online personal trainer to get an example.

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Website Design

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Discover The Benefits Of Website Design

The world is steadily being duplicated on the internet. Social media is turning into second homes while Youtube gains a reputation as the top internet video channel. Even brick and mortar companies are getting into the act, because it’s the quickest and cheapest way to reach a mass of people. But in order to receive a piece of the internet pie, a good base of operation is necessary. This is where a professional website design comes in very handy.

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It Builds Trust

If there is one thing a company or business wants most, except for paying customers, is a great level of trust. They want their clients to trust them every step of the way, especially when shopping online is applicable. Just the thought of spending money electronically is enough to scare customers off.

By using a custom website design that looks incredibly professional and trustworthy should fix the discomfort clients typically feel. It’s the same principal as using a professional office and presenting an authority position.

 

Standing Out From The Crowd

Starting up a website can’t be easier, but this is because novice users can choose from pre-designed themes. In other words, there are more than just a few websites that all look alike. This creates a “noise” and makes it very difficult to rise above the rest.

On the positive side, a custom designed site is going to draw a lot more attention. Users are going to remember the site afterward if it was created correctly. By adding relevant and valuable posts it will also increase visibility for search engines, generating even more organic traffic.

First Impressions Last

Always keep in mind that the first impression is going to last. This can’t be done with a general design. Only with a professionally designed site can a business consider blowing the socks off first time visitors. The goal is to create a client base that continues to come-back, because it’s much cheaper to retain customers than it is to get new ones.

Easy Maintenance

Another big problem with choosing a free and pre-designed theme is the upgrading. Custom built sites have the ability to function for years before the need for substantial changes come up. Even then it’s going to be easy, seeing as the site is built according to the needs of the company.

However, it’s crucial that the right people handle the designing. In the wrong hands the site won’t be worth more than the free ones offered by popular platforms.

It’s Flexible

Based on the fact that everything about the site is fueled by the needs of the company, it’s going to make navigation for users easy and fun. In addition to encouraging user activity, for every business that has a specific way of doing things the site can become an extension of this characteristic.

The Bottom Line

These are just some of the benefits of website design that’s done through professionals with experience in the area. It would serve any company well to explore this option before settling for anything less. Instead of money being the dictating factor, consider the growth of the business first.

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This Is Why My Business Needs A Website

There is a common misconception circling under small business owners and it’s about the profitability of a website. Is it necessary to take the business online? What’s it going to cost? Will it generate a profit? Out of habit you probably won’t even waste time finding the truth behind these questions, because you’re not selling to people living outside of your district, so what’s the point?

The truth of the matter is that people are shopping very differently these days. More and more customers are either buying what they need online, or they are scouting for the best prices using the internet. Even businesses that only operate in a set region invest in website development, because it makes them more visible in that region.

Think about it this way, every business that has a website is taking advantage of cheap and powerful exposure. The World Wide Web has taken the expense of media advertising to a whole new level where everyone can play. In other words, by not having a website puts you at a disadvantage. In fact, you aren’t competing at the same level as your competition, which is never a healthy space to be in.

The second aspect to consider is when somebody hears about a place or a store, they typically check it out on the web first, making sure it’s worth visiting in the first place. This is your chance to introduce your business in a professional manner. You get to build credibility before somebody even passes through the doors.

What about the fact that you can get information out to your customers within the blink of an eye? To top it off, getting the information out will be so affordable you can do it time and time again. Just imagine running a clearance sale on short notice without somebody to hand out flyers the whole day. Through a few simple clicks you can inform everyone that’s connected to the site through social media.

It will also serve you well to think about the lines of communication a website can open. Providing instant contact to online customers, or at least a promise to reply to a message within 24 hours, will do great things for the company.

Now the question becomes, is it necessary to turn the website into an ecommerce site? Luckily this is not a necessity, but you will be losing out on a major client base by keeping it basic. However, just having an informative website that’s maintained by experienced people will also contribute to the growth of the business substantially. As mentioned earlier, a business cannot afford to be without one these days.

When you think about it, there are hundreds of reasons why your business should have a website. But can you think of a valid reason why you shouldn’t? At this point in time it’s so affordable that everyone is doing it, so it can’t really be money issues that are stopping you. If possible, start investing in a website today and you’ll definitely see the returns quickly.

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4 Reasons To Do SEO On Your Website

Are you thinking twice of using SEO services? As a business owner, itís only natural to think of ways to save on expenses, but itís also important to realize the importance of SEO when it comes to promoting your business online. You canít afford to simply have a professional looking website. If it doesnít receive a great deal of targeted traffic, your website will be next to useless. Improving your search visibility must be among your top priorities as it can be all you need to drive more targeted customers. The following are some of the top benefits of using SEO services.

Improve Site Structure

Many business owners are not very knowledgeable about SEO and website design. If you belong to this group, itís likely that all you pay attention to is how your website looks like. While itís important to have a beautiful website, you must first ensure that you have a solid site structure. This allows not only your online visitors, but also search engine crawlers, to easily navigate your website. Through this, you can ensure that all your webpages are getting seen and indexed by search engines. Before you even think about how your site would look like, you must already have a plan as to how you are going to structure your website.

Target Keywords With High Buyer Intent

Not all keywords are created equal. In general, shorter keywords have low buyer intent. For instance, a search engine user that types ìgaming keyboardî may only be looking for general information about the product. On the other hand, somebody that looks for ìgaming keyboard under $100î is probably closer toward the end of the sales funnel. The latter example shows a keyword with high buyer intent. These are the kinds of keywords you want to target for your business, as it can result to a significant boost in sales.

Create High-Quality Content

After knowing what keywords to target, you can now set up an effective content creation strategy. You must make sure that you use relevant keywords in your content without overdoing it. Keyword stuffing is a thing of the past. The keywords must be used naturally in order to avoid turning off your online readers. Be sure to educate them about the benefits of using your product or service instead of simply listing technical specifications that may not make a lot of sense to them.

Build Authoritative Backlinks

Perhaps one of the most challenging aspects of SEO is building high quality and authoritative backlinks. By enlisting the help of an SEO company, this process can become a lot easier. They may have a network of websites relevant to your niche from which they can build links pointing back to your main website. They may also have connections with other webmasters in your industry from whom they can ask for guest posts.

As you can see, SEO is a step by step process. It doesnít merely involve creating links to your website. Different SEO strategies can be used starting from the early stages of website creation. By employing the right SEO tactics, you can improve your organic rankings and generate new leads for your business.

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Important Considerations When Choosing A Hosting Provider

Are you planning to set up a new website and finding it difficult to choose which web hosting company to use? Thousands of other webmasters find themselves in a similar situation. Virtually all companies out there claim to have 99% uptime, extremely reliable servers and friendly customer service. This makes it very difficult to choose which company to put your money on. Not to mention, it may be hard to cut through the jargon and understand exactly what all those technical specifications mean. This guide aims to help you come up with an informed decision and choose the best web hosting company that meets your needs.

Server Speed And Reliability

The first thing most people look for in a web host is how fast and reliable it is. Aside from these two factors, you must also make sure that the web hosting company guarantees their server uptime. At the very least, you want a company with an uptime of 99%. The host must also provide some sort of refund if the server falls below their stated figure. Not providing any guarantees can give the hosting companies a license to skimp out, so be sure to find a host that guarantees the speed and reliability of their servers.

Data Transfer And Disk Space

During your research, you will probably stumble upon multiple web hosting companies that promise unlimited bandwidth and disk space. Make it a point not to fall for such claims. Data transfer, or bandwidth, is the amount of bytes transferred to visitors when they navigate your site. The host canít afford to offer unlimited bandwidth simply because they must pay more as you transfer more data. The same can be said for disk space. Itís tempting to go for a host that offers 100 GB of disk space, but understand that you will probably never need this much especially if you do not host any images or videos on your website.

24/7 Customer Support

Even if the web hosting company guarantees their server uptime, itís inevitable to stumble upon technical concerns during the worst of times. For this reason, it is recommended to choose a host with 24/7 customer support. Remember that just because they claim to have 24/7 support doesnít mean that they really do. You can test them out by sending them an email at midnight or during holidays. Check their response times and see whether their support team really knows what they are talking about.

SSL, Operating System, Control Panel And Other Specifications

The different specifications of the web hosting solution you choose largely depends on the needs of your business. For instance, if youíre selling products on your website, itís a must to choose a host that allows you to set up a SSL. You must carefully factor in your unique needs in order to decide on all the specifications of your server including what operating system and control panel to use.

These are just some of the most important considerations when choosing a hosting provider. Of course, you must also do some comparison shopping and check out the prices offered by different web hosting companies. Take your time in comparing multiple web hosting solutions in order to select the best one that matches your specific needs.

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SEO

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