There is a common misconception circling under small business owners and it’s about the profitability of a website. Is it necessary to take the business online? What’s it going to cost? Will it generate a profit? Out of habit you probably won’t even waste time finding the truth behind these questions, because you’re not selling to people living outside of your district, so what’s the point?
The truth of the matter is that people are shopping very differently these days. More and more customers are either buying what they need online, or they are scouting for the best prices using the internet. Even businesses that only operate in a set region invest in website development, because it makes them more visible in that region.
Think about it this way, every business that has a website is taking advantage of cheap and powerful exposure. The World Wide Web has taken the expense of media advertising to a whole new level where everyone can play. In other words, by not having a website puts you at a disadvantage. In fact, you aren’t competing at the same level as your competition, which is never a healthy space to be in.
The second aspect to consider is when somebody hears about a place or a store, they typically check it out on the web first, making sure it’s worth visiting in the first place. This is your chance to introduce your business in a professional manner. You get to build credibility before somebody even passes through the doors.
What about the fact that you can get information out to your customers within the blink of an eye? To top it off, getting the information out will be so affordable you can do it time and time again. Just imagine running a clearance sale on short notice without somebody to hand out flyers the whole day. Through a few simple clicks you can inform everyone that’s connected to the site through social media.
It will also serve you well to think about the lines of communication a website can open. Providing instant contact to online customers, or at least a promise to reply to a message within 24 hours, will do great things for the company.
Now the question becomes, is it necessary to turn the website into an ecommerce site? Luckily this is not a necessity, but you will be losing out on a major client base by keeping it basic. However, just having an informative website that’s maintained by experienced people will also contribute to the growth of the business substantially. As mentioned earlier, a business cannot afford to be without one these days.
When you think about it, there are hundreds of reasons why your business should have a website. But can you think of a valid reason why you shouldn’t? At this point in time it’s so affordable that everyone is doing it, so it can’t really be money issues that are stopping you. If possible, start investing in a website today and you’ll definitely see the returns quickly.